Most of us have a client whose blood pressure sits a little higher than they would like. Maybe their GP has had a quiet word. Maybe they are on medication and want to do something themselves alongside it. The usual advice is to walk more and eat better, which is…
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Ask five trainers how long a client should hold a static stretch and you will get five different answers. Ten seconds. Thirty. A minute. As long as it takes. The advice gets handed down between coaches and gym classes without much interrogation, and the underlying research has moved on a…
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Most of what circulates about the UK fitness industry is opinion. People talk about gym membership being down because of the cost of living, about PT work drying up, about AI eating the personal-training market. Some of it is reasonable. Most of it, though, is just plain wrong. The actual…
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Picture an older client you have worked with, or one who is currently on your books. They are in their late sixties or seventies, generally well, but you have noticed the things you notice. They get a little slower across the room. They take longer to stand up from a…
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Every PT has had the experience of a client signs up motivated, trains brilliantly for three or four weeks and then quietly drifts away. They don’t cancel, they don’t complain, they just stop showing up. By month two the Tuesday slot you held for them belongs to someone else and…
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