CALL US 0207 2929 140

Menu
Personal Trainer Blogs

PERSONAL TRAINER & FITNESS BLOGS

Banner Iamage Hazel Goudie
2 MIN READ

10 Top Tips to Help us Economise as Personal Trainers

Written By

Hazel Goudie

Category

Personal Training

Posted On

2 December 2013

Share Article

In the current economic climate we as personal trainers need to be mindful of the various ways to continue to attract clients and keep them adhering as well as maintain the marketing and promotion of our services as economically as possible.

Below are 10 ways to do this and help you to continue doing the job you love!

  1. Use the free website building services available online – if you are considering advertising online or having a website to promote your business look online at the special offers for web domains and help with building your website. Shop around there are some great deals
  2. Offer larger group size classes – as a personal trainer you do not only have to work one-to-one with clients. As long as you have insurance and are appropriately qualified you can train a group of clients. Group training increases adherence from clients and can be fun for everyone. There are also financial benefits for you and the clients as you can attract clients with a reduced cost per person but earn more overall per session
  3. Approach schools to use as a venue for in and outdoor services – schools will have all of the facilities you need including risk assessed indoor and outdoor areas, with toilets and changing facilities. In addition to this hiring is often cheaper
  4. Research your local village/town newsletters/leaflets - these a``re generally distributed by the local authority or smaller organisations such as church groups and community based centres. Some will offer free advertising slots that you can utilise or ask only a small fee, much cheaper than the yellow pages or local newspapers
  5. Create a press release/article for a local event – this can be varied and ideas include a promotion that relates to the season or success story of a client who lives in the local area. Offer the press release/article to the local newspaper to cover, which they may do for free rather than buying advertising space in the same newspaper
  6. Partner up with another professional/referral – networking and partnering up with other personal trainers or health care professionals; such as physiotherapists and chiropractors is a free way of broadening your business. The referral can work both ways and can act as an advertising tool for both parties.
  7. Promote special offers – encourage clients to buy a block of sessions in advance for a reduced rate or one free session per block booking. Per session the client will pay less but you will have the money up front.
  8. Attend/promote at local events – if you live in or near a town or village search the local authority for the events that are run there. You can often have a stand/stall at such events for free or a small fee to advertise your business. Consider creating a competition or a special offer. Hand out leaflets, business cards, even have a successful client come with you to promote your skills!
  9. Maintain your CPD – company’s selling courses also have special offers, spend time researching these as well as what the local community needs/wants. Develop your skills in these areas at a reduced price as well as maintaining your CPD
  10. Use different environments – although many local authorities are charging PT’s to use their outdoor spaces it is still cheaper than gym rent. Therefore depending on the weather and client’s needs/wants, consider promoting different environment training such as local parks or at their home/office

blog comments powered by Disqus



  • Written By

    Bryn Ray

    Category

    Personal Training

    Posted On

    2 June 2016

    I get a little bit annoyed when I hear people talking about coaches or trainers that 'must not be good' because they 'use a trainer themselves'. They use them because trainers and coaches understand the importance and value of having that person there. Take motivation, for example. People hire a trainer for accountability and to give them a push. Trainers are people too. Yes, they're very good at pushing others but finding your own personal motivation is a very different story.

  • Written By

    Tom Godwin

    Category

    Business and Marketing, Life Coaching, Personal Training

    Posted On

    10 September 2015

    Going for your first interview in the world of fitness can be a daunting task, with most new personal trainers not knowing what to expect. This article aims to

  • Written By

    Hazel Goudie

    Category

    Personal Training

    Posted On

    24 November 2014

    Those of you who work or have worked in the diverse industry of fitness will be well aware of the unique, fulfilling and evolving job Personal Trainers have and the positive effects you can have on the people and communities they serve. For those of you looking to embark on a career in fitness and seeking insight into the typical day of a Personal Trainer then this is the article for you. Or if you already work as a Personal Trainer you can get some ideas about what other like-minded fitness professional do on a day-to-day basis. Fitness Industry Education have interviewed two successful Personal Trainers, asking them to give use their view of ‘being a Personal Trainer’. These two very different yet talented Personal Trainers, have created niche products as PT’s as well as offering a wider range of services to diverse markets in their local areas.

  • Written By

    Tom Godwin

    Category

    Business and Marketing

    Posted On

    25 April 2014

    There is one vital and often ignored area of lead generation within a gym. This under utilised tool is in fact one of the most powerful tools you have in building a strong client base. What is this tool you might be asking well it is the sales/membership team. These are the guys that meet and know everyone in the gym, they know what peoples goals are, their disposable income and are the key people who can start the thought process to move gym members towards...

  • Written By

    Colin Gentry

    Category

    fx - Group Exercise Programmes, General Fitness, Personal Training

    Posted On

    1 November 2016

    Personal trainer and dancer Courtney Pruce is best known for her inspiring Instagram account @thecleaneatingguide and as one of the co-founders of online coaching company Team Lean UK. You may also recognize Courtney from fx 16.3 workout videos! TRAINFITNESS caught up with Courtney to find out how she became a personal trainer, and her tips for a successful fitness career.

  • Written By

    Tom Godwin

    Category

    Business and Marketing

    Posted On

    4 June 2014

    Personal Trainer Salaries, always a hot topic. This article aims to talk you through some of the wide range of positions in the fitness industry and their potential earnings.