Want PT clients and employers to Like you? Give your social media a workout
Social media is a chance for employers and future clients to know more about you, or at least the “you” you want to present. A CV can only tell an employer or client so much. You can almost guarantee they will choose to look you up on Facebook, Instagram and Twitter to see if you really talk the talk. Follow these five steps to stand out on social media:
Have a presence
These days, it is uncommon to not be on social media, to the point where it can make some people ask, “what have they got to hide?” If you’re a very private person or just don’t want to invest the time, then social media may not be for you. But, having a presence on social media can tell future employers – and personal training clients – more about you. A well-written Tweet might a potential client you are fun and informed, or a short video clip on Instagram can show you a gym manager that you can perform squats as well as you teach them.
Think about what channels are right for you. You may be able to maintain them all at once, or you may opt to build a presence just on Instagram or Twitter.
Decide what to post
Think about the image you want to project. Perhaps you are a powerlifter, and so images of you training in the gym and motivational memes may work for you. Perhaps you are more about a holistic approach, and so avocado on toast with a Valencia filter may get you lots of Likes. The key is being authentic.
Try and have a mixture of videos and pictures. Clients and employers may appreciate seeing you perform some weightlifting techniques, for example, to prove you know what you’re doing.
Think about what not to post
Before applying for jobs or promoting your PT services, have a look at your social media accounts. Most, if not all, will be open to the public. Consider how people might perceive some of your posts – swear words, posing in your underwear and un-PC status updates may be best deleted. What you say socially to your friends can be perceived very differently in black and white on a screen. Once it’s online, it can be very hard to retract.
Go easy on the Photoshop
There are so many apps and software available that allow you to look perfectly airbrushed. Some let you go beyond flattering, however, and give you the options to do anything from increasing the size of your arms and slimming down your waist to making your veins pop off the screen. If you look so far removed from reality, however, you may look disappointing - and dishonest - in the flesh. Keep it real!
Engage with your audience
Social media isn’t a one-way street. All those Likes and shares and retweets want something back. If followers ask you a question – e.g. how can I get a chest like yours? – reply professionally. It gives an insight into your personality and shows your passion for fitness and educating others is genuine and not only rolled out when there is money to be made.
If you need any further persuasion, a recent study by University of California, Irvine, found that taking selfies can make you happier!