TRAINFITNESS Personal Trainer & Fitness Blog

The team of personal training and fitness professionals at TRAINFITNESS post regular articles with news and updates about the fitness industry. Our news and articles offer a great resource for all fitness professionals, from Personal Trainers, Group Exercise Instructors, Pilates and Yoga Teachers, or anyone interested in teaching any aspect of fitness.

 

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    19 September 2018

    So, now you're a qualified personal trainer it's time to go out and win some clients. Building a successful personal training brand isn’t a science, with everything in life, hard work, a bit of luck and persistence are required. However, that isn't to say that certain marketing plans, methods and tactics can't be employed to really give your personal training business a good head start.

    Often, we see new personal trainers jump, head first, into the life of a personal trainer without really considering the bigger picture.

    Fuelled by social media, these guys and girls expect big bucks and a diary bursting at the seams with client session. Sorry to burst that bubble, but unless you get VERY lucky, it just doesn’t work like that.

    Building a successful training business takes time and patience and a well thought out marketing strategy.

    With a sound marketing strategy and a well thought out process as to how you will market yourself, you will give yourself the best chance to promote your business to the widest possible audience and maximise your chance of growth.

    Below we highlight some of the strategies and marketing tips we think you should employ to promote your fitness business and market yourself to maximise your chances of success.

    It all starts with a smile

    Never underestimate the power of a good smile when looking to build a new client relationship. When working the gym floor, consider how you come across to potential clients as first impressions are everything.

    By being friendly, approachable and helpful, you will immediately be building relationships. A successful personal training business always starts with relationship building.

    As soon as you step onto the gym floor market yourself, make a good impression, don’t hard sell, offer some tips (without forcing them on gym users) and you will be remembered when those gym users want a personal trainer.

    Marketing Your Personal Training Business

    Don’t fear free or discounted sessions

    It might seem counter intuitive to offer free sessions when you are trying to make a living out of personal training. But actually, ‘try before you buy’ is a very effective marketing strategy.

    You only need to offer a 30-minute personal training session, but if it impresses and/inspires those you work with it could turn into a great way of getting new clients.

    A short, free one-to-one session or small group session, will allow you to show off your knowledge, help promote yourself and will significantly contribute to how you build your personal training business.

    Take group exercise classes

    What better way to promote your training business to a mass audience than to deliver an exercise class to a room full of eager fitness fans. No seriously, group exercise has come a long way since the 80's.

    A HIIT class, boot camps, mobility class, circuit training, spin…There are plenty of classes and environments you could be teaching in.

    This fitness networking will help build your reputation, get people talking about you; word of mouth marketing is still a great marketing strategy.

    Group sessions will put you in front of lots of potential personal training clients. Get it right and you might find yourself dealing with lots of enquiries.

    Offer online coaching

    A big part of the personal training industry appears to be heading towards the online coaching model. This isn’t heralding the death of the gym based personal trainer, but it is becoming increasing popular.

    This fitness trend isn't going away and as business owners you should be looking to tap into this growth area.

    While some might argue that zero contact time between client and coach, beyond an initial phone, skype or email consultation is a bad thing, there are potential clients who are very comfortable in a gym environment but just want a programme from a personal trainer.

    We would always recommend that a complete newbie train with a personal trainer in a gym environment, but for those with a decent understanding of training who might be time poor, the online coaching method might be best.

    By offering online fitness training and structured training plans delivered via email, you a can reach out to a greater base of potential personal training clients.

    Find local partners

    One easy way to promote yourself and your personal training business and reach more personal training clients is cross promotion.

    Working with another company that works in a similar space is a great way to tap into a wider network. It's an extremely effective marketing strategy and one you should absolutely pursue.

    A local nutritionist or physiotherapist are examples of good partners. Nutritionists could offer discounted nutrition plans if you refer them to your personal training clients.

    A physiotherapist could send their clients to you for post treatment training and you could send your clients to the physio for treatment.

    Through cross promotion, you will each be entering a mutually beneficial relationship, which could see a steady stream of new personal training clients.

    Marketing Your Personal Training Business

    Guest Post

    For your personal training business to grow, you will want potential clients to see you as an authority on fitness and training. One way to show authority is to write for recognised publications and blogs. By submitting your articles and having them posted on blogs and news sites, you improve your credibility. You can send out an email to existing clients every time a guest post goes live to keep your current personal training clients up to date.

    You can also place links on your personal trainer website for potential clients to see and you can use them in marketing campaigns. Don't forget to harness the power of social media as well. Spread the word across your channels and get as many eyes on your articles as possible.

    Get on social media

    This is an obvious one and you are most likely already plugging away at it, but if you’re not get on it. We would recommend focussing on a couple social media channels first and gradually introducing others as you build more content.

    A good place to start is Facebook, Instagram and Twitter. Shareable links, instant feedback, huge audiences, platforms that lend themselves to video, a wealth of news stories that you can share…these are great tools to promote yourself and your training business.

    If you use social media to promote the industry, your interest in it and your blog contributions/client success stories you will be tapping into a massive and engaged fitness audience.

    Get smart and set up business accounts so that you can run targeted ads and see what sort of reach and interest you are receiving. One tip from us, avoid hard selling on social media. Sell the journey, sell the process, show results and knowledge, but never hard sell.

    Market yourself in local businesses

    Try and anticipate where your potential clients are going to spend a lot of time; coffee shops and cafés, health shops, juice bars, barber/stylist, physio therapy waiting rooms.

    Create some flyers or business cards (neither of which are difficult or expensive) and leave them where potential clients might see them. This is free advertising and very easy marketing idea to execute, so shouldn’t be overlooked.

    Create a dedicated private Facebook group

    What better way to get your community talking and inspiring each other than a space for them to safely and privately talk to one another. This won’t directly help promote your business, but it may well help maintain good client relationships

    Having a space for current and former clients to stay connected and talk about their health and fitness journeys will keep you in mind for the long term, which will go a long way signing former clients to new sessions.

    Bring a Friend session

    Let your existing clients bring a friend in to one of their personal training sessions. This is a great tactic for meeting potential clients. Friends like to train together. Your client has probably spoken to friends about how great your sessions are together. By encouraging your client to bring a friend along to a session, you can blow them away with an amazing session.

    Share your fitness knowledge with the friend, make some suggestions for form and training and you might just bag yourself a new personal training client. Guess what it can work with family too!

    Never stop learning

    What's the secret to becoming more valuable as a personal trainer? CPDs.

    We say it all the time; as a personal trainer you should be looking to learn continue your education and growth with additional courses. Put yourself in the client’s shoes; would you rather train with a personal trainer who has learnt many skills by attending lots of courses, or with a personal trainer who has their basic qualification and not much else?

    Additional knowledge beyond your personal training course will enable you to work with the widest range of clients possible, good times!

    A successful personal trainer should always be looking to grow their fitness business. By taking CPD courses you can start specialising and begin to carve a niche for yourself. Diabetes and obesity management, children’s fitness, ante/postnatal training. Get qualified and you can offer something to the broadest client base.

    Other personal trainer marketing ideas -

    • Assign homework to personal training clients - They will feel more engaged, you will stay in mind and they feel like you have gone out of your way to add extra value
    • Business Cards - Old school, but still valuable. They are fairly cheap and easy to make and can be easily distributed to protentional clients, current clients to share with friends and can be left with local business owners to distribute on your behalf.

    Developing an effective marketing strategy for your personal training business doesn't have to be overly complex, but it does have to be reasonably well thought out.

    Identify what you want to achieve with your fitness business, develop your marketing ideas, make sure your marketing campaigns are targeted and practical (you can't reach out to everyone).

    Leverage your current clients to reach potential clients, speak with local business and develop a strong network for referrals. Manage your social media presence and most of all, work hard at it and watch your business grow.

    Become an Olympic Lifting Coach

    What is VIIT and why it matters

    The benefits of group exercise

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    5 September 2018

    Want to learn how to be a personal trainer? Read the case study from TRAINFITNESS featuring our recently qualified PT Ashley Fry.

    Why did you want to do become a qualified personal trainer?

    I’m a graduate Sports Therapist, my sports therapy degree covered rehabilitation and strength and conditioning. However, a lot of the degree was theoretical and the practical side was lacking. So I decided to learn how to be a personal trainer with TRAINFITNESS, which gave me a real insight into the practical elements of training which has had a massive impact on my S&C knowledge.

    It also helped me with my communication skills which transfers nicely to rehab work. Being a personal trainer also happens to be a very credible and rewarding job!

    What made you look for a scholarship?

    I went to university later than my class mates due to wanting to help my mother with the finances at home. I did a three-year advanced apprenticeship at O2 head office in Slough when I was 18 and worked for a year in their security team. Although the money was great, when I turned 22 and I had helped as much as I could at home I decided it was time to chase my dream of becoming a sports therapist and trainer.

    Money has always been very tight in my family so without this scholarship I would not have been able to pursue the dream of becoming a personal trainer. PT courses can be very expensive for those without the finances, making it extremely difficult to become qualified through a reputable company. It is thanks to TRAINFITNESS that I could get on a course and chase the dream!

    Where did you hear about the TRAINFITNESS Scholarship?

    After googling and considering personal trainer courses, TRAINFITNESScame up during one of my searches. It stated on the site that only 4 people are fortunate enough to receive the opportunity and you do think "it'll never be me!" but as they say, you have to be in it to win it!

    Tell us about your time on the course?

    Personal Trainer Case Study

    The course I did was the part time Saturday in Dudley, Birmingham. It was a 12-week course. Everyone on the course varied in age came from different backgrounds, everyone had a different story to tell, which made the course a very fun and enjoyable environment to be in.

    Our teacher Hannah made the course as smooth and enjoyable as possible, there was a lot of banter and laughter. We worked hard but had a lot of fun doing it. Saturdays flew by. There wasn't a week where I had a negative moment or found myself not enjoying the course.

    The course had an excellent split of classroom theory and practical sessions in the gym which broke up the days nicely.

    My favourite part of the course was during the final weeks, we did some tests which involved -treadmills and push ups. The competitiveness was at an all-time high, and we laughed the whole way through, except after it took us 30 minutes to get up off the floor after the tests were over.

    What have you been up to since you qualified as a PT?

    I now work in a dual role as a Sports Therapist and a Personal Trainer at ShapeShifters, a personal training studio in Selly Oak. We specialise in body transformations and I was fortunate enough to be head hunted for the job, which I believe was largely down to having completed this scholarship.

    My day is split into assessing injuries, performing movement screens, and personal training our clients. The TRAINFITNESScourse has made my confidence skyrocket and I feel that I am a better person for having completed it.

    What’s next for you?

    I am slowly building up my own brand with 2 colleagues called Physical Performance Therapy which we hope in the future will really take off. We regularly put out content on social media ranging from training tutorials and rehab exercises, to treatment advice and techniques. Give us a follow, maybe we have posted something that can help you !

    Why would you recommend TRAINFITNESS to others?

    Absolutely, without hesitation. The staff, the course, the support, everything I experienced was excellent. It’s a shame there aren’t more opportunities like the TRAINFITNESS scholarship out there!

    Great online content that is easily accessible, great tutors, great blend of theory and practical, just a great all-round experience.

    Thanks TRAINFITNESS!

    The 4 Necessary Stesps to Becoming an Online Personal Trainer

    How to Become a Yoga Instructor

    Ike Fallon Studies Personal Training with TRAINFITNESS

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    22 August 2018

    How to become a qualified Olympic Lifting Coach

    You’re looking at becoming an Olympic living coach? You’re not alone, driven by the rise of CrossFit and functional training - Olympic lifting, and our olympic weightlifting course, has never been more popular.

    Every personal trainer understands that the path to success and growth is through continuous learning. By investing in Continual Professional Development (CPDs) personal trainers can increase their skill set and knowledge, and ultimately offer far more to current and potential clients.

    Why – Olympic lifting is an incredibly challenging and hugely rewarding style of weightlifting. Snatches and clean and jerks are total body movements that are ideal for weightlifters, sportsmen and individuals looking to up their game. The benefits of Olympic lifts are wide ranging including; improvements to speed and power, flexibility, jumping height and distance, general fitness and body composition. For all their benefits, Olympic Lifts are very challenging movements that require lots of coaching to execute properly. Without correct form they can lead to injury.

    Becoming a certified weightlifting coach is a great step for personal trainers. The Olympic lifts, when programmed properly can lead to huge improvements in general strength and conditioning plus, the sensation of completing a lift successfully is great for clients. Throwing these movements into a personal training session will challenge your clients as well keep them interested.

    Olympic Lifting Qualification

    How – A TRAINFITNESS certificate in Olympic weightlifting will arm PTs with the knowledge and skills to effectively teach clients the Olympic Lifts giving them something new to learn and improving their overall fitness and wellbeing. The Olympic Lifting course is delivered part time. Students work though online course material and once completed will book onto and attend a combined training and assessment day.

    On the day a tutor will break down each exercise into separate movement patterns showing how to perform each movement cleanly, safely and with perfect form. Students will practice the movements, perfecting their lifting technique whilst also working on their coaching skills and programme design.

    The certificate in Olympic Lifting is recognised by REPs and is worth 16 CPD points

    Take away – Olympic lifts are challenging and technical. Any trainer needs a solid understanding of the movement patterns before introducing them to a personal training session. Once a PT has that understanding and knowledge however, Olympic Lifts can have a positive impact on client’s sessions; new movements, more excitement and new challenges.

    Further Reading

    5 reasons to consider a qualification in exercise referral

    Becoming a personal trainer

    Ike Fallon has his say on TRAINFITNESS

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    15 August 2018

    Looking to start your yoga instructor training. Find out more about the yoga instructor certification process and learn how to become a yoga instructor with TRAINFITNESS.

    So you're thinking about becoming a Yoga instructor? Your in the right place, here we will introduce you to our yoga instructor courses and outline the skills you need to become a Yoga Instructor.

    The term “yoga" derives from the Sanskrit word “yuj” meaning to yoke or concentrate This has been taken to mean the union of mind and body. Those who practice yoga look to find an amalgamation of body and spirit and achieve a greater understanding and knowledge of oneself.

    While there is no record of who invented Yoga, the Yoga Sutra (over 2,000 years old) provides the framework for mastering the mind and emotions while offering advice on spiritual growth; the framework upon which all modern-day yoga is practiced.

    The benefits of yoga are numerous. As well as the improvements to mental well-being, yoga training has been shown to have a positive effect on physical well-being too. Some benefits of yoga practice include:

    • Increased Flexibility
    • Increased muscle strength
    • Improved athletic performance
    • Protection from injury
    • Improved respiration and energy

    With all these benefits it is clear why the practice of yoga is so popular and why yoga instructors are in demand.

    What are some of the characteristics needed by yoga instructors?

    Yoga teachers will typically find themselves delivering yoga classes in a gym, health club, private yoga studios or in the homes of clients. There is also the option of working at health retreats, cruise ships, spas and other locations around the world.

    During a class, yoga teachers work through a series of choreographed poses, breathing techniques known as pranyamas and also relaxation techniques. You don't have to be an expert at yoga to take a yoga teacher training course, but a solid grounding in yoga practice certainly helps.

    Successful yoga teaching isn't however, just a case of understanding the yoga poses and breathing techniques.

    How to become a yoga instructor

    Success comes from the yoga instructor’s ability to guide a class through the required movements with perfect form. A high level of patience is a minimum requirement for all yoga teachers as the abilities of yoga students will vary greatly from class to class.

    Excellent yoga teachers must possess great observational skills to identify problems, help fix form and posture and must have good communications skills to help guide students.

    Yoga teachers should also be able to practice what they preach. Constant practice at the movements and a deep understanding of yoga philosophy will pay dividends.

    Becoming a certified yoga instructor is less about earning a certificate and more about immersing yourself in a lifestyle.

    How do I become a Yoga Instructor?

    The TRAINFITNESSyoga teacher training course is delivered part-time. Students work through online material, complete 30 hours practicum and a portfolio consisting of worksheets, a journal (evidencing 60 hours of yoga practice) and session planning.

    Finally, a student will book onto and attend the relevant scheduled training course days and assessment day. A student will submit the practicum evidence and hand in the portfolio on the assessment day.

    The training course covers philosophy and fundamentals of yoga, programming a yoga session and delivering yoga classes. The training course is accredited by YMCA Awards and is recognised by REPs.

    What options do I have once I become a qualified yoga instructor?

    Once students have completed a yoga instructor training course, there are a number of opportunities in the health and fitness world. Newly qualified yoga teachers could find themselves teaching yoga in a health club or a gym, delivering a regular schedule of yoga classes.

    A certified yoga instructor may also choose to go down the route of boutique/specialist yoga studios.

    Yoga teachers have the option of working abroad, teach in spas, health retreats and holiday resorts. With time, patience, finances and some business acumen, yoga teachers could also set up their own yoga studios.

    If you build your network and have enough popularity, a yoga teacher could also create and run yoga retreats alongside other wellness packages.

    Yoga teachers are often paid on an hourly rate, or paid by class. That pay depends very much on location and type of gym/venue. As there are various forms of yoga to enjoy, bikram yoga, ashtanga yoga, hatha, it shouldn’t prove too difficult to find a class to teach.

    Employed or self-employed yoga teachers will generally earn up to £30 per session. To maximise earning potential running yoga classes in a venue that is either rented or owned, is recommended.

    Further Reading

    Meet former student Ben Cairns

    What are the benefits of circuit training

    How to become a fitness instructor

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    1 August 2018

    We interviewed Steph Elswood after she completed her personal training course with TRAINFITNESS

    We were lucky enough to get a little bit of time with former student Steph Elswood. She gave us some insight into her time on the course, and what she thinks it takes to be a great PT.

    What made you want to become a personal trainer?

    I post a lot of fitness videos on my youtube channel and Instagram. I wanted to be accountable and qualified for the information I was giving out. I wanted to expand my knowledge and be more helpful to my followers. I was being asked to train groups with big brands and companies. I wanted to make sure I have a PT qualification to do so. I also want to be better at training myself too. I wanted to be able to mix up my trainer, push myself and challenge myself more.

    What do you think you bring as a personal trainer that is different/makes you stand out?

    I have a background in dancing and trained professionally for 6 years. I incorporate elements and movement that may be different to other trainers and can also specialise in training dancers I know what they need to perform better.

    What do you think makes a great personal trainer?

    I am happy, positive and encouraging. I can make my clients laugh when they are resting to make the sessions seem fun. I always reinforce that exercising should be enjoyable and not a punishment.

    Steph Elswood

    How did you get into the world of health and fitness?

    I have always been active from a young age. During my dance training I suffered with an eating disorder. I fell into the world of health and fitness totally by accident and discovered my love for it whilst I was in recovery.

    What would your advice be to someone considering becoming a personal trainer?

    Be prepared to commit to it from the beginning. Have an idea of the type of personal trainer you want to be and have a basic understanding of the gym and exercises.

    Who’s your fitspiration and why?

    Alexia Clark. She is the QUEEN of workouts! She is a beautiful, strong woman that encourages others to get moving. She is so creative and I think her workouts are incredible. She practices what she preaches and looks amazing for it.

    Never leave the house without?

    My phone and a bottle of water.

    What’s your favourite type of workout?

    I love a heavy leg day or a full body circuit. I do a lot of travelling so when I'm away, I set a timer for 45 seconds on and 15 seconds off. I then alternate with upper body, lower body, core and cardio exercises.

    Final thought on the course and your time at TRAINFITNESS

    It was so nice to be in an environment with like-minded people that have similar goals and values to my own. The training was intense. I learnt a lot from my tutor but also from the other students. Everyone had such a diverse way and views and I loved learning how other people enjoyed training

    Further Reading

    Ike Fallon talks about his time on the course

    We talk Chessie King about her time with TRAINFITNESS

    Find out more about personal training courses with TRAINFITNESS

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    27 July 2018

    Personal Training Case Study – Ben Cairns

    My Name is Ben Cairns and I’m 26, from Milton Keynes, I lived in Spain when I was young but I moved back to Milton Keynes when I was 13 to finish school. I joined the army at 18 after two years at college studying business and plumbing and realising it wasn’t for me.

    I served in the British Army for 7 years, at first in 7th Parachute Regiment Royal Horse Artillery then later the 1st Royal Horse Artillery where I was deployed on operations to Afghanistan in 2012. When I came back I realised how much I loved fitness and training. I’ve always been an active person; snowboarding, skiing, kayaking, rock climbing just to name a few of the activities I enjoy. Being in the army, I was able to continue doing the things I loved and I was also able to become a Physical Training Instructor (PTI) for the British Army.

    My love of fitness means I am always looking for the next challenge. One of my latest challenges was taking part in an Ultra Triathlon for charity where I cycled from Edinburgh to Dover, then swam the channel to Calais and finally ran from Calais to Brussels.

    Being a PTI for the British Army I knew I wanted to pursue this as a career and so, upon leaving the army I decided to achieve my personal training qualification with TRAINFITNESS . I used the army enhanced learning credits to pay for the course which was great. My plan was to get my qualification and then move abroad to Australia and work as a personal trainer.

    I knew I wanted to be a personal trainer as I love fitness and training and I love helping others reach their goals and achieve something they never thought they could achieve! It is quite amazing what the human body can achieve with the proper coaching, hard work and dedication.

    I found out about the course from a google search, I soon found out that TRAIN had worked with the British Army and ex serving personnel in the past so I knew straight away that this was the company for me. Whilst enrolling on the course I found TRAIN to have great customer service and they made the whole process so easy for me.

    The course was incredibly in depth! The amount of information you learn on a daily basis is amazing, and from such knowledgeable instructors with years and years of experience. You can pick the brains of just about anyone at TRAINFITNESS and they are always willing to help.

    Ben Cairns Case Study

    The course modules cover so much more than you might originally think, things that you didn’t even know a PT would have to know. Anyone can come up with a range of exercises to do and give it to someone to do, but knowing WHY you are giving them the specific exercises and repetitions and coaching points etc is the real key!

    All the instructors at TRAINFITNESS are exceptional and truly passionate about what they do, which makes the whole learning experience much more enjoyable. The tutors come from different walks of life and have all achieved so many different things. The best thing, they are all prepared to make time for the students to share that knowledge and wisdom.

    The things I didn’t expect during the course were the opportunities to learn things that aren’t included on the course. We had a taster session in Animal Flow which was great for example. Embracing your inner animal was a fantastic experience.

    These moments made the course stand out from any other course. In fact, the extras might be my favourite part of the course, the variety of what you learn and experience whilst you are there was incredible.

    The bond you have between you and your classmates and the instructors is very much like a family (#TRAINfamily) which was a huge bonus.Training with friends and likeminded people made the experience a lot of fun. Most of us are still in touch to this day!

    Of course, the most challenging part for me and I think for most people are the written assessments and practical assessments, more so the written ones as I seem to just panic in those situations but the team at TRAINFITNESS they help you every step of the way, making sure you are prepared for your assessment and even using their personal time if needed you needed the extra help.

    You truly feel welcome at TRAINFITNESS and become part of the TRAIN family both whilst you are studying there and once you have left!

    I am now living my dream in Australia and an ambassador for a fitness clothing line! Instagram @V7FITNESS and be sure to give them a follow, you can use my code to get 10% off too, bencairns10

    Feel free to follow my journey on instagram too @ben.cairns.fitness

    Find out why you should become a PT

    Find out more about courses at TRAINFITNESS

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    16 July 2018

    We spoke to online personal trainer Dave Smith about what it takes to make a success of online personal training

    While the role of a personal trainer hasn’t changed, the delivery systems and methods by which a PT reaches his clients and helps them to achieve their goals certainly has. Working out of a gym or a dedicated studio is still the preferred choice of most client and PTs, but there is a movement to more online programming and coaching.

    The model is ideal for those clients who can’t make sessions, prefer to train in their own gym or have training experience but just need someone to design a new programme for them.

    For a PT it makes sense, no juggling of clients, no need to try and squeeze an extra hour out of a day. Simply have a consultation (online) build a programme around set goals and then keep tabs. But how do you go about setting up your online business, what are the ins and outs of successfully building an online empire?

    We spoke to Dave Smith, “Canada’s Top Fitness Professional” in 2013, he goes over all the aspects of setting up your online PT delivery and offers some great tips on making it a successful endeavor.

    Here’s what he had to say -

    Ten years ago my fitness business was booming. I owned my own personal training studio; I had a weekly calendar booked with amazing personal training clients; and I was earning more money than I ever had in my lifetime.

    This is what I had worked so hard for, so why didn’t I feel settled?

    Success came with a cost. My schedule was booked and my gym was full, so what was the next step? Open another gym? Open a chain of gyms? Those were options, but managing facilities wasn’t my dream. I wanted to help more clients.

    Then I read a book that opened my eyes to an entirely different type of career. That book was “The 4-Hour Workweek” by Timothy Ferris; and it described a type of business that was the exact opposite of the one I had built. Using the Internet, Ferris explained how an online business can work for you instead of you working for it.

    I was skeptical.

    “The idea sounds great, but how can a personal trainer create an online business? My clients need to see me in the gym. That’s what keeps them coming back.” Still, the message of that book kept gnawing away at me, so I began playing around with ways I could serve my clients online. Little by little my online business grew and within one year I sold my gym and became a full-time online personal trainer.

    How Does Online Personal Training Work?

    Many personal trainers share the same skepticism that I once had: How can I help people exercise if I’m not in the gym with them?

    The truth is, you’re selling yourself short if you think that your most valuable role to a client is being with them in the gym, demonstrating exercises, counting reps, and correcting form. Yes, those services are valuable, but you have something more valuable to offer: Results.

    Think of your most successful clients. What did you provide that helped them make such great life changes?

    I believe that there are 3 things a truly great personal trainer offers and you likely do these without even realizing it: You build confidence. You develop consistency. You show care.

    Those are the 3 Cs that are necessary for successful coaching and you can deliver these as an online personal trainer every bit as easily (perhaps even more so) as you can working with clients face-to-face.

    1. Confidence - An online personal trainer helps clients believe they can succeed and delivers a path for them to follow. When a client is confident that she can transform her body, the likelihood of her taking action to achieve her goals skyrockets. Setting goals, tracking results, and celebrating milestones help build that confidence.

    2. Consistency – An online personal trainer helps clients manage their schedules and stay accountable so that agreed upon healthy actions happen. This could take form in accountability calls, reminder messages, or habit-tracking apps that help build consistent actions needed for results to show.

    3. Care – An online personal trainer ensures that clients feel like they have someone walking the journey with them. The client is not alone. Building supportive coach-client relationships is easy with all of the social tools available online nowadays. It’s amazing how a well-timed motivational text message or video can be a difference-maker in a client’s day.

    When you deliver the 3 Cs, whether in-person or as an online coach, your clients’ lives will be changed.

    Dave Smith online personal training

     

    Do Clients Really Want to Work with an Online Personal Trainer?

    Think back 10 years ago. Imagine someone suggesting that instead of hailing a cab to get you where you need to go, you instead hop into a complete stranger’s personal car to catch a ride. Or imagine walking into a grocery store, picking up all your items, and then leaving without stopping in a checkout line to pay for anything.

    Today it’s commonplace to grab a ride using Uber, and Amazon has already paved the way for checkout-less grocery stores, but at one time those concepts would have been hard to imagine.

    The fact is, as the pace of life continues to speed up, people are looking for convenient, time-saving services more than ever before. That’s why many of us get our taxes prepared by online accountants; we get prescriptions written in virtual doctor’s visits; and it’s why more people are turning to online fitness coaching than ever before.

    Speaking from experience, my clients love the flexibility that online coaching provides. They have a personalized fitness plan to follow, but how they fit that plan into their weekly routine is up to them.

    They never have to jockey for prime time personal training slots in my schedule, and it allows them to work with me, a coach they trust, even if we don’t live in the same city. In fact, most of my current clients don’t even live in Canada, but they would never think twice about it.

    If personal trainers don’t adapt to the evolving needs of consumers, it’s certain that new apps, technologies, and services will enter the market to fill the void. It’s up to you to stay ahead of the curve by exploring new ways that you can serve your clients today and in the future

    How Can You Become an Online Personal Trainer

    Getting started as an online personal trainer is easier than you might expect. Here are the 4 steps I recommend:

    1.  Get Experience – As an online personal trainer, it is very helpful to first gain experience coaching clients in-person. Understanding how to cue exercises, how to troubleshoot common obstacles, and how to keep clients motivated are the types of skills you will develop quickly when working with clients face-to-face. Once you have those skills, translating them into the role of an online coach is fairly simple.
    2.  Check Your Insurance – Since online personal training is still in its relative infancy, some insurance providers aren’t sure how to provide coverage. Double-check to make sure your insurance will cover your online services before you begin.
    3.  Start Slowly – The easiest way to add online coaching to the list of services you offer is to transition clients slowly. For example, if you have been working with a client 3 times per week in the gym, you might offer to see him twice per week instead, with the third session being assigned as homework that you will deliver online. See what works best for you and your clients.
    4.  Build Your Systems – Online training can actually take up more of your time than working with clients in-person if you don’t have the right systems in place. Fortunately, there are apps and online services that can automate much of your work. For example, you can deliver video workout programs with a few clicks on your computer and then set automated follow-up messages to keep your clients on track. The better systems you have, the better service you’ll provide and the less work you’ll actually be doing.

    Above all else, remember why you became a personal trainer in the first place. I suspect you did so because you wanted to help as many people as possible get healthy and fit. Online training is simply another way to achieve that goal, so at least consider if it might be the right step for you. And, if you have questions, feel free to reach out to me at onlinetrainersfederation.com or via our Facebook group for online personal trainers

    Author Bio

    Dave Smith is an online weight-loss coach who was chosen as “Canada’s Top Fitness Professional” in 2013. He shares health and fitness guidance through his blog and helps fitness professionals grow their onlines businesses at https://www.onlinetrainersfederation.com

    Further Reading:

    Ike Fallon Personal Training Case Study

    The Next Step in yout Personal Training Career

    Becoming a Personal Trainer

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    12 July 2018

    We Talk to Ike Fallon About His Journey to Becoming a Personal Trainer

    Ike Fallon recently completed his Diploma in Personal Training with us. We sat down and had a chat with him to find out more about him, why he wanted to do his course and what he thought about the course itself.

    Tell us a bit about you

    I’m a professional dancer, singer, actor and choreographer. I’m originally from Worcester/Birmingham but have been living in London for 3 years now.

    As a dancer I have been very lucky to compete on the international stage, competing at the Dance World Cup where I have won gold twice and a silver. At National level I have won silver and bronze.

    Away from dance I have worked in TV and theatre. I’ve been on Children In Need, Jack and the Beanstalk with Dani Harmer, and my most recent and upcoming credit – FAME the UK tour, with the likes of Jorgie Porter and Mica Paris.

    Ike Fallon studies his personal training course with TRAINFITNESS

    Why did you want to do the course?

    I wanted to do this course because I’ve always loved training and teaching other people. I’ve been teaching dance for a few years now and I love building that connection that comes with working with people. Doing a personal training course was the next logical step for me, combining my two passions- dance and fitness.

    Why TRAINFITNESS and tell us a bit about the course?

    TRAINFITNESS was highly recommended by many sporting and dance professionals I know. Through those contacts I was able to make an informed choice and I’m really glad I made it, I had no hesitation in signing up.

    The course is intense, no doubt about it. TRAINFITNESS offer a lot in a short amount of time, but the support and the delivery of the course are fantastic.

    At no point during the course did I have any difficulty staying focussed and that is down to the friendly atmosphere and the motivation generated by the tutors and my fellow students. I’ve made some good friends and connections here.

    The course actually exceeded my expectations as I came away with several qualifications more than I originally intended. This has made my future career prospects much broader. Something I particularly liked about the course was the tutor. Working with someone with that much experience and really connecting with them was a highlight. There was so much knowledge to absorb and they really committed time to us to make sure we understood all the information and knew how to apply it.

    Out of everything, I most enjoyed the balance of theory and practical. Coming into the course I was expecting a lot more practical work, but you get a really good amount of theory which you then apply directly to the practical aspects. I enjoyed studying the process and then applying the learning on the gym floor, breaking it all down with your classmates and the tutors. I’ve also improved my own training with the knowledge I’ve picked up.

    Any advice for anyone looking to do a Personal Training Course?

    My two bits of advice are –

    1. Keep on top of paper work!
    2. And for anyone interested in a career change, don’t stress too much or feel overwhelmed by the intensity of the course, the tutors know their stuff and your fellow students will be supporting you all the way.

    Last Word

    Now I have completed my course I can combine dance and fitness together in my career, two things I’m very passionate about and I couldn’t be happier! Overall, studying at TRAINFITNESS was a great experience and I wouldn’t hesitate to complete my Level 4 and 5 with them.

    Further Reading

    Read our interview with former student and founder of Right Path Fitness, Keith McNiven

    How to make a good income as a personal trainer

    Read Article

  • Written By

    TRAINFITNESS Support

    Category

    Personal Training

    Posted On

    5 June 2018

    Interview with Personal Training Graduate Keith McNiven

    Former student and founder of Right Path Fitness made some time to chat with us about the industry, his PT course and what he gets up to in a day.

    When did you first start your fitness adventure?

    I grew up in an inner-city area of Leeds with my younger sister and my mum. I’ve got a lot to thank my mum for because she not only kept everything together but really encouraged me to try out different sports. The one that stuck was freestyle wrestling and I competed for England and Great Britain right though my teen years. So yes, that was definitely where my love of fitness started and once I got the bug it’s something that has never left me. It’s a part of my identity now, and I could never imagine not being involved in fitness in some way.

    When did you realise you wanted to become a PT and why?

    Like a lot of young men, I had no idea what I wanted to do when I was at school. I suppose I didn’t think any further than the wrestling at that time. I’d worked as a fitness instructor in a family run gym near Leeds for years when I was competing, so developing and moving down the PT route should have been the natural progression. As it was, I actually moved into the social care profession and worked with young people from disadvantaged backgrounds. Social care actually has a lot in common with personal training in that you’re helping people with their demons and pushing them to achieve their dreams. When I was 29, I felt the time had come to get qualified as a PT. With my experience both with the wrestling and the social care, being a PT was something I truly believed I’d be good at and would enjoy too.

    Interview with our recent personal training course graduate Keith McNiven

    What did you think about TRAINFITNESS and your time on the course?

    I spent quite a bit of time researching different courses and decided that I wanted to do the course full time so that I could really focus. I’d been living in London for a few years by then and saw that TRAINFITNESS offered the intensive PT course full time at Fitness First in Clapham Junction, which was a brilliant location for me. I took leave from my job at the time, got my head down and got qualified in four weeks! Obviously, being 29 I was keen to get started in my new career as soon as possible and I preferred the more hands on, practical nature of the course compared to distance learning. My experience was really positive, everyone was very helpful, supportive and you could see that they knew their industry inside out.

    Want to become a personal trainer? Find out more about TRAINFITNESS PT Courses

    What do you think makes a great PT?

    Clients look to you as the expert, so they need to know you have the knowledge to help them to achieve their aims. You need to be confident and assured which in turn helps clients to trust you. Obviously you need to be a great motivator and be a determined person. But to be a great PT I think you also need to have compassion for others. For some people, working with a PT is a major step. Not everyone that walks through the door has experience with exercise, or they might even have poor experiences with exercise. You really need to have excellent people skills to engage clients in conversation, build rapport and get to know them so that you can better understand how to help. It’s a relationship built on trust and respect.

    Tell us about Right Path Fitness, how did it come about and how did you make it happen?

    From the start, it was about building a personal training/fitness brand that reflected me as a personal trainer and aligned with my beliefs about fitness. After qualifying with TRAINFITNESS at almost 30 years old, I felt I was finally on my right path and my goal was to help as many people as possible to get onto their own right path to fitness. So, the name for the company just made sense to me and was perfect for the brand I was trying to build. I started out by networking and developing partnerships with East London studios were I could train clients, and I invested a lot in developing a brand that could grow with me. Since then, I’ve taken many personal trainers on board and things are growing nicely!

    What does the future look like for you and the team?

    We’ll be opening our first Right Path Fitness studio next year which we’re very excited about. It means we’ll have a dedicated space to train clients, and can offer a greater range of services and more of them. Our goal is to keep growing and making a positive impact on the people we work with.

    What’s a typical day in the life?

    I like to wake up to a good breakfast, brown toast with scrambled eggs and smoked salmon is a favourite. I live in East London so I might head to London Fields for a run, which really clears my head for the day. First thing, I will check in on emails and catch up with the team before meeting PT clients myself. When I started Right Path Fitness, I had to learn a lot about pretty much every aspect of running a business like marketing, HR and accounting. I mean, the last 5 years has been one huge learning curve! So, a typical day involves working on my Mac and phone dealing with the day to day business stuff, alongside PT sessions. I try and keep weekends free, where possible.

    We have lots of people training for their PT qualification, what’s your top tip/s for when they qualify and begin their careers?

    If you’re setting up on your own, you have to be both determined and patient. Determined to make it work, but patient enough to realise that it won’t happen overnight. I’d recommend spending time to establish your product- what it is that you are offering. Do your research and see what’s out there so that you can offer something different. Also, don’t think that just because you’re qualified, that you don’t need to learn anymore. Things are constantly changing and you need to be refreshing your skills and learning new ones too.

    Do you think the health and fitness industry has changed since you started out, do you see more changes coming, how can fresh PTs adapt/be prepared?

    Yes, it has changed even in the last 5 years. People are becoming both more aware of the need to take care of their health and more strapped for time all at once. So for the PT, it’s about trying to meet the needs of clients by being as flexible as you can with services that are built around the client. This might mean offering early morning or late night sessions. Online coaching has also really increased in popularity, and I think it will continue to do so. The fitness industry is constantly evolving, and you need to believe in what you are bringing to the industry, and be ready to adapt with it.

    You’re a busy man, what does your training look like currently?

    It can be difficult sometimes to get my training in but that only makes me have more empathy for my clients who are also struggling to do the same! That said, as a PT I feel it’s important to practise what you preach and be the best version of yourself that you can be. At the moment, I train 4 times per week with weights and do some cardio too.

    Salmon or Beef?

    I love seafood so it has to be salmon!

    Never leaves the house with?

    My iPhone, I couldn’t run my business without it.

    Follow Right Path Fitness on Instagram Facebook and Twitter, https://rightpathfitness.co.uk/

    Read Article

  • Written By

    Matt Bowen

    Category

    Personal Training

    Posted On

    22 March 2018

    Why you should consider becoming a course tutor

    A qualification in education and training is a fantastic way to increase your earnings, stay up to date on fitness training and trends, add skills to your CV and enjoy a rewarding progression in your career.

    As we all know, the fitness industry is growing. People are more in tune with what it means to train, to be fit, to have goals, perform well and eat well. There is also a greater understanding and acceptance in the general population that to achieve these goals and make positive changes, using a qualified personal trainer is almost essential. In turn, this means there is a huge demand for qualified personal trainers.

    A day does not pass when our team at TRAINFITNESS is contacted from a health club or leisure centre asking for CV’s from our newly qualified PTs. The huge demand for PTs means there is an even greater demand to educate and train more personal trainers. Becoming a tutor to deliver personal training courses could therefore be extremely lucrative and fulfilling role.

    Here are some reasons why it might be worth considering getting your qualification in education & training.

    1. Supplement your income
    2. It’s a rewarding career
    3. Provides intellectual satisfaction
    4. Offers flexibility & variety in your career

    Supplement your income

    One of the main attractions of becoming a course tutor is that it can be a fantastic way to supplement your income and earn a little (or a lot) extra on the side. It is relatively easy to find a balance between your own clients and taking a lead role on a course. Perhaps weekends are quiet, maybe delivering a part time Saturday or Sunday course would fit with your schedule. See the bulk of your clients before or after work? Then dropping the occasional course into your plans might add extra income. Tutoring roles can be very flexible if it’s a secondary income. You can deliver courses regularly or occasionally to suit your schedule.

    Become a course tutor for personal trainers

    It's a rewarding career

    Another excellent reason to consider getting your tutoring qualification is how rewarding an experience working with students can be.  Your influence can have a real impact on students with your first-hand experience on delivering PT sessions helping students grow in confidence and flourish not only on the course but also once they start their own personal training business. Watching a student ace an exam or crush an assessment will fill you with pride and satisfaction in your work. Let' not forget either, that when your students go on to become a success you will have the knowledge that you helped make that happen.

    It provides intellectual satisfaction

    Full time or part time tutoring will develop your own skills and abilities as you'll be working with a variety of people from very different backgrounds whilst also targeting different learning styles. Your communication and teaching skills will be challenged, and you will have to learn to adapt to a variety of different situations in order to meet different learner needs. Developing the level of adaptability required to deliver a great course will not only help you educate learners, but will assist in other aspects of your working life such as your interactions with private PT clients.

    Tutoring will also keep you at the leading edge of the fitness industry. Through lecturing, you will have to maintain a high level of knowledge of the industry and its developments, be they teaching practices, National Occupational Standards, fitness coaching techniques, trends and exercise protocols. All of this will impact how you teach, so you’ll constantly learn to stay ahead.

    Adding tutoring to your skill set will make your CV more impressive; having that experience will open doors and opportunities that may not have existed before.

    Offers flexibility & variety in your career

    This is certainly more for the freelancers out there, but being a tutor can be an extremely flexible job. While there are standard hours you will have to work to fulfil course obligations, you can determine when you will or won’t teach on a course.

    You can choose what courses to add to your schedule as well as where you want to work, as many training providers have courses all-round the country. If you have the means and desire to travel, you can pick and choose courses that suit.

    If you have private PT clients and business starts to pick up, you aren’t tied to a full time tutoring job, but you are secure in the knowledge your Education and Training Qualification means you can pick up tutoring roles should things go quiet.

    There is a high demand for tutors and with the continued growth of our industry, the demand will certainly continue. If you have a passion for health and fitness, a desire to educate new and upcoming personal trainers as well as a want to maximise your earning potential, you should consider a Teaching and Tutoring Qualification. Click here for more information about our Level 3 Award in Education & Training.

    Further Reading

    What’s on in Fitness Throughout 2018

    How to start a Career in the Fitness Industry

    New Professional Standards for Personal Trainers

    Read Article