2024 Update
People often think of motivation as a fixed resource—like money in the bank—that you either have or don’t. However, the reality is far more complex. Motivation is not a static force; rather, it fluctuates depending on various factors, including psychological states, social influences, and even environmental cues.
The Complex Nature of Motivation
Motivation can manifest in different forms and intensities, influenced by both intrinsic and extrinsic factors. For example, some people may be driven by financial success, while others are motivated by personal growth or social connections. Similarly, you might be motivated to eat healthily throughout the day but then find yourself giving in to the temptation of an iced bun at lunchtime, delaying your commitment to healthy eating. This variability raises the question: why do our motivations sometimes wane?
Recent research underscores the idea that motivation is not constant but is instead highly situational and subject to change. Behavioural psychologists have shown that conscious motivation is influenced by our awareness of competing demands, while subconscious motivations are driven by deeper, often unconscious, values and beliefs (Mindbody).
The Role of Intrinsic Motivation in Exercise
One of the most effective forms of motivation, particularly in the context of exercise, is intrinsic motivation—the internal drive to engage in an activity because it is inherently enjoyable or fulfilling. A 2024 study highlights that individuals who are intrinsically motivated are more likely to maintain long-term exercise routines. This finding contrasts with those motivated by external rewards or pressures, who often struggle to sustain their exercise habits over time (ScienceDaily).
We can significantly enhance intrinsic motivation within our clients by fostering a sense of autonomy. Rather than simply prescribing a workout plan, to be more effective, we can help clients set their own goals and choose activities that they find personally meaningful. This approach not only makes the exercise experience more enjoyable but also encourages long-term commitment. A 2023 study found that clients who worked with trainers emphasising autonomy were much more likely to stick with their exercise routines (Mindbody).
The Social Dimension of Motivation
The social environment in which exercise occurs also plays a crucial role in sustaining motivation. A 2023 report revealed that over 60% of consumers find in-person workouts at gyms or fitness studios to be highly motivating. This is especially true when these environments foster a sense of community. We, therefore, have a dual role—not only as fitness coaches but also as facilitators of social connections. This social aspect can be a powerful motivator, particularly for individuals who might otherwise struggle to maintain regular exercise habits (Mindbody).
Moreover, the psychological benefits of exercise provide another layer of motivation. Exercise has been shown to reduce symptoms of depression and anxiety, offering a compelling reason to stay active. For instance, a 2024 study from University College London found that exercise can significantly mitigate depressive symptoms, reinforcing the value of regular physical activity as part of a holistic approach to mental health (ScienceDaily).

Balancing Competing Motivations – A Case Study
Consider the example of Chris, who wants to lose weight and generally follows a healthy diet. However, Chris also values social interactions and often finds that sticking to a diet plan becomes challenging when dining out with friends. This scenario highlights the complex interplay between different motivations—on one hand, the desire to lose weight, and on the other, the importance of enjoying social connections.
Chris’s situation is not uncommon. Many people face similar challenges where competing motivations—such as health goals versus social enjoyment—create internal conflicts. The key to navigating these conflicts lies in flexibility and the development of strategies that allow for both goals to be met. For instance, Chris could explore ways to maintain a healthy diet while still enjoying social outings, such as choosing venues with healthier options, eating a filling meal before going out, or allowing occasional indulgences without guilt.
Our Role in Managing Motivation
As personal trainers, we can be instrumental in helping clients manage these competing motivations. By understanding the individual needs and values of their clients, we can provide tailored advice and strategies to help them stay on track. This might involve creating more flexible workout plans, offering guidance on how to handle social situations, or simply providing encouragement and support during challenging times.
Motivation is a complex, dynamic force that is influenced by a variety of factors. Intrinsic motivation, social connections, and the psychological benefits of exercise all play crucial roles in sustaining long-term commitment to fitness. By fostering autonomy and providing social and emotional support, we can help clients navigate the challenges that come with maintaining motivation over time. Remember, motivation is not about being perfect; it’s about finding balance and continuing to move forward, one step at a time.
References:
- University College London. (2024). New clues point towards how exercise reduces symptoms of depression. ScienceDaily. Click here to review the full research article
- Mindbody. (2023). Fitness-focused findings for 2023. Mindbody Wellness Index. Click here to review the full research article
Use Language to Motivate Clients
Use language to help your clients reach their full potential with our Neuro-Linguistic Programming (NLP) course at TRAINFITNESS. Recent studies have shown that intrinsic motivation, which is key to sustaining long-term fitness goals, can be significantly enhanced through the use of NLP techniques. By helping clients reframe their internal dialogue and align their subconscious motivations with their conscious goals, you can facilitate greater adherence to exercise routines and overall wellbeing. Plus, with personal trainers playing a critical role in fostering this motivation, our NLP course will equip you with the tools to help clients overcome mental barriers, stay committed, and achieve their fitness aspirations. Don’t miss the chance to elevate your training skills and make a profound impact on your clients’ lives.
Neuro Linguistic Programming Course – Distance Study