Trunk strength often gets pushed to the sidelines in many training programmes, with most of the spotlight going to leg strength, speed, and endurance. But here’s something interesting: recent research on collegiate athletes found that trunk muscle mass actually has a stronger link to overall strength than you might expect,…
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We’re always looking for ways to maximise our training, whether it’s pushing ourselves to lift heavier, run further, or recover smarter. Think about a time when you hit a plateau in your workouts, what did you change to break through? Maybe you adjusted your routine, focused on better recovery, or…
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We’ve previously explored collagen’s potential benefits for bone, muscle, and joint health in our article “Is Collagen Worth the Hype?” But what about improving your overall physical performance? Whether you or your clients are keen gym-goer, weekend warriors, or you just want to help clients reach their goals, you’re probably…
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Collagen supplementation has rapidly grown in popularity, shifting from niche health products to mainstream essentials. Between 2015 and 2025, the global collagen market has soared dramatically, reaching an estimated value of $7.5 billion, according to market analysis reports. But what’s behind this sudden surge in popularity? Primarily, it’s driven by…
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In the world of fitness and performance, we’re always searching for new ways to maximise the benefits of training. Whether it’s for our own progress or that of our clients, we explore everything from supplementation to advanced training methodologies in the hope of gaining an extra edge. In addition to…
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