ChatGPT is everywhere. With faster growth than TikTok and 13 million daily users after three months, you can’t go on YouTube, Twitter, Facebook, or TikTok without seeing articles and videos on how to use it to change your life, improve your business and make you rich.
But is it relevant to us as personal trainers? And if so, how can we use it. At TRAINFITNESS, we’ve looked to see how it can benefit our PT Course graduates and the personal training industry with five ways personal trainers can use ChatGPT and one way you definitely shouldn’t.
What is ChatGPT?
ChatGPT is an AI program that uses artificial intelligence and natural language processing to interact with a user conversationally to answer questions and create content based on text prompts. It was trained on an enormous amount of information (reportedly 300 billion words), learning from websites, books, social media posts, and more, and while there are drawbacks (it’s not entirely up to date, and it tends to make up facts when it doesn’t know them) it is an incredibly powerful tool when used correctly. ChatGPT also has a free tier that is more than enough for the use cases outlined below.
DO: Use ChatGPT to help with marketing Tweets and Facebook/Instagram Posts.
The basis of ChatGPT is prompts. We must be very clear about what we want to get the best out of it. Generally, the more information we feed it, the better.
Start by instructing ChatGPT on who it is for this session:
You are an experienced personal trainer, an expert at helping people achieve their health and fitness goals. Do you understand, yes or no?
It can be best to break these prompts down step by step and ask ChatGPT after each stage if it understands. As it’s conversational, the AI remembers each prompt once you start asking it to generate content.
You are also an expert copywriter, able to take complex concepts and explain them clearly and write engaging copy that can help sell your services. Do you understand, yes or no?
Once you’ve primed ChatGPT as to who it is and how it needs to write you, these are a few ways we’d recommend using ChatGPT to help with your social media:
Write an entire Facebook post.
Use the following prompt to get ChatGPT to write a Facebook post on a topic you want to educate your audience about. The number of words can be adjusted as needed, as can the intention of the post:
Write me a Facebook post on [topic]; the post should be [x] words long. The aim of this post is to educate. It shouldn’t sell or request anything of the user.
Write me a Facebook post on the benefits of strength training for older adults; the post should be between 100 and 150 words long. The aim of this post is to educate. It shouldn’t sell or request anything of the user.
Write a series of tweets on a topic.
Use the following prompt to get a series of tweets on a specific topic.
Write me a series of tweets on [topic]. I would like [x] tweets. Tweets should be maximum 280 characters. Include relevant hashtags.
Write me a series of tweets on the benefits of strength training for older adults. I would like 10 tweets. Tweets should be maximum 280 characters. Include relevant hashtags.
Rewrite a social media post to make it more likely to be shared.
ChatGPT is trained on a large amount of Social Media data – making it the perfect tool for rewriting posts to make them more engaging.
Rewrite the following [Tweet/Post] to make it more likely to go viral and to encourage [shares/retweets]: [post]
Rewrite the following Tweet to make it more likely to go viral and to encourage retweets: Aging doesn’t have to mean losing muscle mass. Strength training can help older adults maintain strength, mobility, and independence.
DO: Use ChatGPT to check your CV and help you write a cover letter for a Personal Training job.
If you’re newly qualified and looking for your first PT job, or if you’re looking to move on to a new challenge, your Personal Trainer CV must be up to date and as engaging as possible. While we wouldn’t recommend using AI to write your entire CV, it can be used to polish it up.
- Use ChatGPT to check spelling and grammar in your CV. Prime the AI as in the examples above and then ask it: Check the following and correct spelling and grammar.
- Use ChatGPT to summarise former roles. Freetype about your former job, the role, responsibilities, and challenges you experienced, and then ask ChatGPT to summarise into bullet points.
- Use ChatGPT to write an introductory paragraph for your CV. After pasting the entire CV, ask for a short summary.
- Use ChatGTP to write a cover letter. Prime ChatGPT by telling it what kind of professional it is, as above, and how it writes. Then tell it about its qualifications, experience, and the role it is applying for – then ask it to write a cover letter. Caution is recommended for this step; thoroughly read the output and adjust as necessary, so it fits your tone.
DO: Use ChatGPT to help you with meal ideas when writing meal plans.
When creating meal plans for clients, you can save time using ChatGPT to give examples of meals that fit specific macros or calories. With the amount of data it was trained on, ChatGPT has a wealth of cookery and nutrition information.
Prime it as follows:
You are an expert chef with a qualification in nutrition. You have a deep knowledge of how to craft delicious healthy meals and what the macros of each meal are. Do you understand, yes or no?
Give me a meal that is around [x] calories. It should be approximately [x]% protein. [Special dietary requirements].
Give me a meal that is around 600 calories. It should be approximately 35% protein. It is for a person who is a pescatarian.
Warning: ChatGPT can occasionally make up facts. while this tip works incredibly well, and we’ve yet to see it make an error, you should check the macros/calorie counts it gives you before passing it on to your clients. You should double-check the information provided if the client has any specific dietary requirements.
DO: Use ChatGPT to generate article ideas and outlines for your website.
Writing content for your website can be a great way to demonstrate your expertise to potential clients, but most of us aren’t natural writers, and getting going can be a real challenge. ChatGPT is the perfect writing assistant and can really help you get going. As in the previous sections, prime ChatGPT on who it is, its expertise, its audience, and how it writes.
Use it to generate example blog titles.
The prompt below will generate several blog titles; at least one will likely jump out at you. If they don’t, ask for more.
Give me [x] engaging blog titles on [topic]. They should be the kind of titles that encourage sharing on social media.
Give me 10 engaging blog titles on the benefits of deadlifts. They should be the kind of titles that encourage sharing on social media.
Use it to generate example blog outlines.
When you’ve chosen a title, ask it for a blog outline. The prompt below will give a detailed post outline with sections and sub-sections you should write about.
Title: [Blog post title]
Write an outline for a blog article.
Title: Unleashing the Power of Deadlifts: A Comprehensive Guide to Their Physical and Mental Benefits
Write an outline for a blog article.
DON’T: Use ChatGPT to write entire articles for your website.
While ChatGPT is fantastic for writing outlines and short-form content, it struggles with writing full articles. It can go off on tangents, repeat similar ideas, and use the same language repeatedly. The jury is also out on whether search engines are fans of AI content.
The idea behind producing content should be to show potential customers your knowledge and ideas around personal training rather than to pump out generic content they can find anywhere else on the web – utilise AI as a tool to guide you and improve your spelling and grammar where required but give every piece of content your own ideas and you’ll have a much better chance of it resonating with your audience.
DON’T: Use ChatGPT to help you with course work.
While using ChatGPT to write course work wouldn’t necessarily be classed as direct plagiarism, using a bot to write work for you would be considered cheating. Additionally, it does sometimes make up answers if it isn’t sure on a topic. Most courses will have a clause about cheating and if candidates are found to be doing so (and there is already accurate AI recognition software already on the market) then they would likely be removed from the course and the fee paid for the course would be forfeited.