Richard Scrivener is a leading fitness professional

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Richard Scrivener

Richard has extensive experience within the health, fitness and nutrition education and training sector. His love of new knowledge shows in the wide range of areas in which he is educated – sport science, personal training, strength and conditioning, behaviour change, and nutrition, amongst others. Richard currently works as the research and development manager for TRAINFITNESS and is a London-based personal trainer. He is a movement training enthusiast and holds the role of Lead Global Master Instructor for the quadrupedal movement training system, Animal Flow. He teaches regularly in UK, throughout Europe, and Asia Scrivener’s previous experience includes working as a strength and conditioning coach within Rugby Union, Soccer, Judo and Boxing. He is a member of the National Strength and Conditioning Association (NSCA) and has written for their fitness publications. Across a 25-year career in the health and fitness industry Rich has taught several thousand students and has helped guide many to become successful fitness professionals in their own right. Rich believes that our knowledge and understanding of what drives better health and performance is always expanding and we must piece together all of the clues from many disciplines, whilst remaining open minded to the fact that what we thought was correct one day may be incorrect the next. Rich is a stalwart believer in “practice what you preach” and subscribes to building health from the ground up for positive and long-lasting results.

Do Half Reps Build As Much Muscle Blog Banner
3 Nov, 2026 • Strength & Conditioning /

Do Half Reps Build as Much Muscle?

Fifteen per cent. That’s how much one of the calf muscles grew in eight weeks in a group of young women who only ever trained the bottom half of a calf raise. A second group, doing the same exercise through a full range, managed less than seven. For decades the…

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Ice Baths and the Recovery Industry Blog Banner
29 Oct, 2026 • Strength & Conditioning /

Ice Baths and the Recovery Industry

Get in. Three minutes. Breathe. You’ve probably seen it in a thousand social media clips, usually filmed in a garden or a gym car park, with someone lowering themselves into a tub of icy water straight after a training session. It could have been Wim Hof, Harry Styles, Lady Gaga…

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Training Clients With a Frozen Shoulder Blog Banner
20 Oct, 2026 • Personal Training /

Training Clients With Frozen Shoulder

Few shoulder problems come with as much hearsay as frozen shoulder. It freezes, it stays frozen and then it thaws, which can take a while, and the advice is often little more than patience. The trouble is that the hearsay is not the best advice. Researchers who looked at whether…

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The Perfect Posture Myth Blog Image
13 Oct, 2026 • Personal Training /

The Perfect Posture Myth

“Shoulders back, chest up.” It may be the most common cue we use, and of course, it’s coming from a place of wanting to ensure safety through good technique. We say it because a tall, open posture looks strong, and because someone once said it to us. The trouble is…

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Physical Literacy or Fitness Testing Blog Banner
4 Oct, 2026 • General Fitness /

Physical Literacy or Fitness Testing

Eighty per cent. That’s the share of UK secondary schools still putting fitness testing into the PE curriculum, from a survey of 260 of them across England, Wales, Scotland and Northern Ireland. What’s even more interesting is that sixty-two per cent of those PE teachers either agreed that fitness testing…

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